This website is an initiative of J-Lab.

Who's Blogging

Erin PolgreenDiane Alverio
CT Latino News founder Diane Alverio is a leader in Latino journalism.

Click for full bio.
Visit Latino News Network.

Recent Updates

By Entry

02/12/2014: Diane Alverio: Advertising for Revenue
10/02/2013: Expands with Mass. and R.I. Sites
07/31/2013: We’re Live!
07/18/2013: Soft Marketing Approach Focuses on Ads and Stories
05/08/2013: Helping to Transform Latino Communities in New England

By Month

 • February 2014
 • October 2013
 • July 2013
 • May 2013
 • Complete Archives

Project Blog: Latino News Network

An eight-month-old Connecticut-based news site serving English language-dominant Latinos that will expand to Massachusetts and Rhode Island. In addition to a daily site, LLN also provides its news articles at no cost to other English-language media partners to ensure the stories reach as many readers as possible. The founder is Latino journalism leader Diane Alverio.

Diane Alverio: Advertising for Revenue

Wednesday, February 12, 2014

J-Lab, American University's SOC and MAME programs, The National Press Club sponsored the New Media Women Entrepreneurs: Making New Ideas Happen summit. The summit featured 11 talks on how to make a start-up work. Watch the other talks on Vimeo.

Diane Alverio discusses her experience using advertising to bring in money for her project, Latino News Network.



Give Me the Money: Advertising for New Media Start Ups - Diane Alverio from J-Lab on Vimeo.

   • Posted by Justin Warren on 02/12 at 02:30 PM Expands with Mass. and R.I. Sites

Wednesday, October 02, 2013

We have momentum now! 

While our initial target date for launching and was July 1, technical issues pushed the launch date back to July 27, 2013.

We used the month of August to get the final kinks out of the system and identify key components on all three of our sites that we could localize more.

We are glad to report that we hit the ground running in September and have made some progress in ramping up our two new sites, while maintaining quality and momentum on our original site serving Connecticut.

Diane Alverio presents at the Women Media Entrepreneurs Summit in Washington, D.C. Sept. 12 2013Diane Alverio presests to WME summit, Sept, 12, Washington D.C.For our Massachusetts site, we have hired an associate editor, a veteran Latina journalist from Northampton who is very familiar with Western Massachusetts.  She began in late September and has been busy identifying freelancers, stories and other local community information.


   • Posted by Diane Alverio on 10/02 at 03:30 PM

We’re Live!

Wednesday, July 31, 2013

By Diane Alverio, Founder

We knew the technical aspect of adding two new sites to a network based on would be the most challenging and we were right.

We had hoped to launch on July 1, but after what seemed like numerous setbacks and technical problems ensuring all three sites were in sync, we finally went live with and on July 22.  That doesn’t sound like a long, painful delay, but when all other aspects of this expansion were completed – such as marketing materials, databases for each state, network development, social media sites and of course editorial content were in place – the three-week delay seemed forever.  

We still have a few minor changes to make on the two new sites and our team needs to get used to the new posting system, but our timing is good with the slow days of summer upon us.  We are now strategizing when to do our public launch in terms of press releases, announcements on social media and ramp-up activity in both states.


   • Posted by Diane Alverio on 07/31 at 11:17 AM

Soft Marketing Approach Focuses on Ads and Stories

Thursday, July 18, 2013

While two new websites - and - are being built to grow a Latino News Network in New England, workers at the parent site,, have been deploying a "soft marketing" approach.

Summer interns have been hired to build a database for each state. New advertising sales kits have been developed. And a freelancer has been reviewing current stories to identify news story topics specific to local communities.

Staffers have tailored PowerPoints with local information and begun making calls to contacts in each state to introduce the two new sites and ask for story ideas.

They have also developed a new advertising product, "electronic inserts," similar to newspaper inserts, that would essentially be a sponsored page that allows a business to present more in-depth information or sales material using a template. The Latino News Network would have final editorial review. Readers would access the insert via a button on the homepage.


   • Posted by Diane Alverio on 07/18 at 11:27 AM

Helping to Transform Latino Communities in New England

Wednesday, May 08, 2013

The concept of expanding our successful English language to two neighboring New England states was just that – an idea until the ‘assist’ we received from J-Lab and the McCormick Foundation.  We received much media coverage for the award, and our first site, was recently featured in Connecticut Magazine as one of the transformative agents of change in the state’s Latino community.

While our first online news site launched in July, 2012 and is already paying for itself and growing in readership, the J-Lab grant provided us with a comfortable time frame to establish the Rhode Island and Massachusetts sites, so we would have time to develop advertising for them.

Our first order of business was to identify launch date – Summer, 2013 and then create a work timetable.


   • Posted by Diane Alverio on 05/08 at 11:38 AM