This website is an initiative of J-Lab.

Who's Blogging

Stacey Borden

After working for financial giant Lehman Brothers, Stacey Borden left the finance world to help women across industries, generations and geographies. In addition to working on ChickRx, Borden is also working on her MBA at Harvard Business School.

Meghan Muntean

Currently a portfolio consultant on Wall Street, Muntean graduated magna cum laude from Princeton University in 2006, where she served as Editor-in-Chief of Business Today, the largest college magazine in circulation.

Click for full bios.

Visit ChickRx

Project Blog: ChickRx

Harvard MBA student Stacey Borden and partner Meghan Muntean will lead a team of women in launching an “edgy, approachable, engaging” online health resource uniquely targeted to women, ages 18 to 27. It will have content and Q&As;, updated daily, from medical, family and nutrition experts.

New ChickRX Website Goes Live

Thursday, June 14, 2012

New ChickRX Website Goes LiveChickRX, the health and wellness site for women, went live with its new beta website on June 14, 2012. 

Users can create a member account and ask questions, get answers from top experts and peers, and browse informative content.

Questions or feedback  are welcome at

   • Posted by ChickRx on 06/14 at 11:33 AM

ChickRx Wins New Media Women Entrepreneur Award

Monday, November 15, 2010

Stacey Borden and Meghan Muntean, who earlier this year launched ChickRx, a witty health website for 20-something women, were honored with J-Lab’s New Media Women Entrepreneur of the Year Award.

In addition to their $10,000 start-up award, Borden and Muntean, both invested personal savings into ChickRx to get the project off the ground. They began laying the groundwork for the company while Borden was an MBA student at Harvard Business School and Muntean was an Assistant Vice President at a Wall Street investment bank. Now supported with $400,000 from an angel investor, the website provides well-researched health news to women in a humorous, relatable way.

Read the press release.


   • Posted by ChickRx on 11/15 at 11:03 AM

ChickRx Launches

Tuesday, August 17, 2010

San Francisco, CA—, a witty health website for 20-something women, launched in beta today. Distinct in its humorous and relatable tone, the site serves as both a trusted source of expert information and a tongue-in-cheek form of daily entertainment. ChickRx plans to roll out interactive tools and community features after its launch.

Co-founders Stacey Borden and Meghan Muntean, both 26, felt a need for a health website specifically targeting their demographic and identified a void in the market. “The idea for ChickRx came from personal experience,” Borden, CEO, said. “We were frustrated that while there were comprehensive health sites for women of all ages, there was nothing that specifically catered to and understood us—20-something women off on our own, full of health-related concerns and curiosities.” Addressing this void, ChickRx delivers information with a “we get it because we’ve been there” tone, not a mother-knows-best attitude or boring textbook approach. For example, internist Dr. Andrea Ruman describes the telltale symptoms and treatments for irritable bowel syndrome in an “Ask Rxperts” Q&A piece titled “IBS: It Beats Syphilis.”

ChickRx is a DailyCandy-meets-WebMD type of resource addressing health issues that are increasingly discussed among young adult women. The site features expert Q&A, up-to-date news, product picks and celebrity tidbits across the following categories: sex & gynecology, fitness & nutrition, emotional health & relationships, dermatology, and general health.


   • Posted by ChickRx on 08/17 at 07:52 AM

Seed Financing: Done

Tuesday, June 15, 2010

We’re thrilled to announce that we recently completed our seed round of financing. Getting this funding involved developing a detailed business plan and pitching the company to investors. In addition to describing our mission and product, it was important that the business plan include a detailed budget for the year, five years of revenue and expense projections and details about our founding team and the types of individuals we’ll need to hire. We ultimately received multiple offers from angel investors.


   • Posted by ChickRx on 06/15 at 10:11 AM

How Launching a Startup is Like Your Health

Sunday, May 30, 2010

We’re very excited to launch our beta site soon. We’re currently doing final edits on our content and tweaking the UI. We are also pleased to announce that our business plan made the semi finals in the Harvard Business School business plan contest.

We’ve had the pleasure of working with talented and patient professionals, such as our graphic artist, developer and lawyer. In working with them, we’ve realized how much launching a startup is actually like caring for your health. When you go to the doctor, they know how to treat what’s wrong (hopefully!) and what to look out for. But unless they have all the time in the world to devote to you, there may be some issues to which they just don’t pay much attention. It’s up to you to take ownership over your health and be on top of everything you need to ask or tell your doctor.


   • Posted by ChickRx on 05/30 at 09:49 AM

Business Plans

Monday, April 05, 2010

Recently a lot of friends have been asking us about business plans.  We just finished ours and thought we’d share some tips.

  1. Find a template - there are some good, industry-specific ones on
  2. Your team - why are you the right people to pull this off? also, it’s okay if you don’t have all the people you need - just be clear about the hires you still need to make. Think about the timelines of who you’ll need when and communicate this via your financial projections too
  3. Financial projections - find some comps so your assumptions will be as educated/justifiable as possible. As you’re putting them together figure out which line items really move the needle. Revisit your monetization strategy and really think hard about this
  4. Risks - don’t turn a blind eye to what your risks are (i.e. low barriers to entry?). Address them and discuss how you’ll deal with them


   • Posted by ChickRx on 04/05 at 03:18 PM

The Best People to Follow

Wednesday, March 03, 2010

On Twitter of course! Here are the people we think entrepreneurs must follow:

Venture Hacks:
NYC Venture Capitalist Fred Wilson:
Entrepreneur and Investor Chris Dixon:
HBS Prof Noam Wasserman:
HBS Prof Tom Eisenmann:
Stanford Prof Tina Seelig:


   • Posted by ChickRx on 03/03 at 11:01 AM

Our Favorite Dirty Word

Monday, February 01, 2010

As co-founders of a site about young women’s health, we have a lot to choose from. But our favorite dirty word is…. networking.

Sometimes the N word gets a bad rap, but networking isn’t just about schmoozing and BS. When you meet someone important, figure out a sincere question with which you can follow up. If you’re wracking your brain for too long, don’t waste that person’s time.

But just as important to networking is the seemingly non-important people. Some of our best milestones have materialized because of friends our age.


   • Posted by ChickRx on 02/01 at 09:38 AM

Advisors Part 2

Friday, January 22, 2010

As a follow up to our last post on advisors, we wanted to speak about the most valuable advisors we’ve found thus far. It wasn’t the entrepreneur with the ridiculously over-valued exit, the corporate rockstar, or the seasoned investor.  These types of people all have great advice, and advice that will become increasingly important as ChickRx turns into a revenue-generating business. But let’s be honest… we needed advisors whom we could ask the dumb questions. And for any first-time entrepreneur, there will be plenty.

We were lucky to have a few friends around our age who had successfully started their own companies or invested in startups through their jobs. For all our basic questions, they had been there and done that pretty recently. They provided not only informed opinions, but also time. The people with the fanciest positions aren’t going to sit on the phone for over an hour teaching you Startups 101. So our advice is to think about who knows their stuff and already likes you enough to lend some real help. And if you don’t already know someone like that, time to start networking (the topic of our next post!)

PS Huge thanks to Trip Adler of Scribd, Scott Harper of Charity Fusion, and Alex Rubalcava of Rubalcava Capital Management.

   • Posted by ChickRx on 01/22 at 10:37 AM

Advisors, Part One

Tuesday, January 19, 2010

As we’re getting ready to launch, one thing that’s been on our minds is our Board of Advisors. Through classes at HBS, events in NYC, and friends’ connections, we’ve been able to meet many highly accomplished individuals who would be great advisors to ChickRx. Many have been kind enough to offer advice over the phone, but at what point should we try to formalize the relationship? The entrepreneurs, angel investors, and corporate leaders with whom we’ve spoken are very busy individuals, and isn’t asking them for access to continuous advice a little presumptuous?

The standard advice we’ve gotten is to make someone a formal advisor after they show a real interest in you. So in other words, you shouldn’t even have to ask; they should be excited enough by what you’re doing to want to stay involved. And what about offering them equity? We’ve been advised to be careful about throwing around minimal equity stakes in exchange for continued advice. When an advisor is truly excited about your company, they’ll want to put their money where their mouth is. We’re sure there are appropriate exceptions, but this is the general approach we plan to follow.

   • Posted by ChickRx on 01/19 at 12:48 PM