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Catherine Mulbrandon
Founder Catherine Mulbrandon seeks to expand her's website and create Illustrated Guides that contain infographic explainers using economic data that help journalists, teachers, students, financial bloggers and citizens understand economic numbers and policy. The NMWE award supplements $14,000 raised on Kickstarter.

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Project Blog: Visualizing Economics

Symbolia, headed by Erin Polgreen, strives to be the ideal place to foster the growth of comics journalism, engaging a new generation of news consumers in a way that is exciting and accessible. Symbolia will mesh first-person reports, infographics and comics by pairing reporters and comics artists. Regular alerts via Twitter and e-newsletters will keep Symbolia on a bi-monthly schedule.

The Final Stretch

Wednesday, February 08, 2012

While I am making a final sprint to finish the Income Guide, I wanted to try a beta test to see how difficult it would be to print copies of my data graphics and sell my work though my website. In the past I have tried Cafepress for printing and selling the large posters that I created for my Master Thesis but with very little success. These were large 2' x 3' posters and the digital print-on-demand was not a high quality. This time I will be selling a popular graph on Tax Rates that I recently updated for 2011. This tax graph is topical and has been reposted by many blogs and has been requested by financial advisors. It will be a small tabloid-sized poster on high quality paper but with digital printing so I can do short runs (i.e. 50 copies at a time).

I am working with a print broker to experiment with different paper options and help me find the best printer in my budget. My hope is to create a high quality print piece since there is little incentive to buy and hang a cheaply made poster in your office if it is freely available online. I have also found an online shopping cart (Cart66) that can be set up on my Wordpress blog to start selling the poster. I am researching the best way to printing mailing labels and postage myself and the cost of different mailing options. Finally, I have set-up a form and an email list with Mailchimp to gather the emails of potential customers though me website. With this project, I can work out the kinks in the printing/online sales process before I publish my Illustrated Guide to Income.

   • Posted by Catherine Mulbrandon on 02/08 at 09:03 AM

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