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Catherine Mulbrandon
Founder Catherine Mulbrandon seeks to expand her's website and create Illustrated Guides that contain infographic explainers using economic data that help journalists, teachers, students, financial bloggers and citizens understand economic numbers and policy. The NMWE award supplements $14,000 raised on Kickstarter.

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Project Blog: Visualizing Economics

Symbolia, headed by Erin Polgreen, strives to be the ideal place to foster the growth of comics journalism, engaging a new generation of news consumers in a way that is exciting and accessible. Symbolia will mesh first-person reports, infographics and comics by pairing reporters and comics artists. Regular alerts via Twitter and e-newsletters will keep Symbolia on a bi-monthly schedule.

Post-SxSW, Adventures in E-Commerce

Tuesday, April 03, 2012

I returned from SxSW on the 13th, tired but glad I had a chance to see this conference for myself after hearing about it for so many years. It is so large that it would more accurately be called several conferences in one. I spent most of my time in the Journalism and Online Content tract where I got to listen to a panel with David Carr and others talk about curation, and another panel about funding news startups and discussions about how to hire data visualization designer and programmers (Answer: you must go to them because they don't see themselves as "journalists" - something I can relate to). I attended a 2-hour “unconference” about data-driven journalism at the Texas Tribune where I met people interested in building data tools that support data sharing and discussed best practices. I finally made it to a data-visualization panel in the Convention Center on my fourth day, which included academics and designers talking through their experiences. Overall, it was a good experience but overwhelming and I was glad to return home.


On my return, I launched my online web store. My first lesson in e-commerce: when a customer has technical difficulties with your shopping cart you are the tech support. Luckily, I was able to resolve the issue but it is one of the reasons I wanted to start with a simple shopping cart and one product to sell as I figure out the workflow for fulfilling orders. I also found out that printing mailing labels and attaching them to mailing tubes is not always straight forward when the label printer jams or the labels don’t fit. But I made some sales from my mailing list and now am setting up additional MailChimp and Google Ads words campaigns to test the market.

   • Posted by Catherine Mulbrandon on 04/03 at 08:42 AM

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