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Catherine Mulbrandon
Founder Catherine Mulbrandon seeks to expand her VisualizingEconomics.com's website and create Illustrated Guides that contain infographic explainers using economic data that help journalists, teachers, students, financial bloggers and citizens understand economic numbers and policy. The NMWE award supplements $14,000 raised on Kickstarter.

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Project Blog: Visualizing Economics

Founder Catherine Mulbrandon seeks to expand her VisualizingEconomics.com's website and create Illustrated Guides that contain infographic explainers using economic data that help journalists, teachers, students, financial bloggers and citizens understand economic numbers and policy. The NMWE award supplements $14,000 raised on Kickstarter.

Topics of the Month: Selling Posters, Creating Infographics, and WordPress Alternatives
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Tuesday, May 08, 2012

This month I focused on selling posters; creating new infographics for the Income Guide and looking for a replacement for my current WordPress blog.

So far I have sold 12 posters, a few orders still come in each week even a month after the initial launch of the online store. I printed a 100 posters but I hoped to sell at least 50 before September (then perhaps a back-to-school sale if my inventory is still high). It looks like CPAs and financial advisors are the main customers right now which makes sense given the poster is about tax rates. The longer-term question is how to market to them beyond my blog and Google Ads?

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   • Posted by Catherine Mulbrandon on 05/08 at 07:52 AM