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I think the key is for women not to set any limits.

—Martina Navratilova

New Entrepreneurs: New Perspectives on News

About the Report

imageJ-Lab’s New Media Women Entrepreneurs Initiative undertook this study to understand how women are interacting with news, participating in the news, creating the news and consuming the news. Funded by the McCormick Foundation, the study explored perspectives and behavior with regard to both new and traditional media.  Using focus groups and in-depth interviews among women news consumers and news creators, the research lends important insights into the impact the changing media landscape is having on how journalism is being practiced and how it is being consumed.

The study included four focus groups, three among women news consumers and one among women news creators (primarily traditional news creators, but with some who are creating in new media) and 11 in-depth interviews among new-media news creators who are founders and editors of online news sites serving geographic areas. The research was done between April and July of 2009.

Read the press release

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Read the Report

Please feel free to leave your comments and questions about the report here.

Comments

I have noticed several trends in the way recent journalists write their pieces - and for the better I believe.  As a consumer - I personally prefer a deeper connection with the creator or journalist in a community environment rather than simply reading something that seems more robotic.  I like the way new media is heading.

   • Posted by Nefouse on 03/03 at 02:08 AM

ew Perspectives Quarterly (NPQ) has a well-earned reputation around the world as the one publication that consistently engages the best minds and most authoritative voices in cutting-edge debate on current affairs - and does so in a way that is always interesting, accessible, and concise. Its coverage is mcitp practice exams wide-ranging, its contributors outstanding. An indispensable source of information, NPQ is avidly read, by prime ministers and corporate leaders, film directors and college students, the world over. In this so-called information age, New Perspectives Quarterly is the only world-class publication dedicated to the exchange of knowledge globally.

   • Posted by donaldjeo on 05/13 at 01:43 AM

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2010 Winners!

J-Lab Announces Four Awards for New Media Women Entrepreneurs

• Read the press release

Our Focus

NMWE  is a unique initiative addressing opportunity and innovation, recruitment and retention for women in journalism by spotlighting their ingenuity and entrepreneurial abilities. Pilot projects will show what can be done. Research will tell us what more to do. And an awards program and summit will showcase women’s creative ideas. NMWE is supported by the McCormick Foundation.

Innovative Research

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New forms of journalism are being created around the country where online local news sites have launched to report on their communities. The journalism is characterized by a deliberate shift in the definition of objectivity, a drive for community conversation and discussion and other themes. Read the report.