Whatever women do they must do twice as well as men to be thought half as good. Luckily, this is not difficult.

—Charlotte Whitton

New Entrepreneurs: New Perspectives on News

About the Report

J-Lab’s New Media Women Entrepreneurs Initiative undertook this study to understand how women are interacting with news, participating in the news, creating the news and consuming the news. Funded by the McCormick Foundation, the study explored perspectives and behavior with regard to both new and traditional media. Using focus groups and in-depth interviews among women news consumers and news creators, the research lends important insights into the impact the changing media landscape is having on how journalism is being practiced and how it is being consumed.

The study included four focus groups, three among women news consumers and one among women news creators (primarily traditional news creators, but with some who are creating in new media) and 11 in-depth interviews among new-media news creators who are founders and editors of online news sites serving geographic areas. The research was done between April and July of 2009.

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Read the Report

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Thanks for applying!

The deadline for the 2012 New Media Women Entrepreneur awards has passed. Thanks to everyone for applying! Winners will be announced in mid-to-late March. Those interested in next year can check out our Proposal Guidelines.

Our Focus

NMWE is a unique initiative addressing opportunity and innovation, recruitment and retention for women in journalism by spotlighting their ingenuity and entrepreneurial abilities. Pilot projects will show what can be done. Research will tell us what more to do. And an awards program and summit will showcase women’s creative ideas. NMWE is supported by the McCormick Foundation.