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Erin PolgreenSarah Toce
Sarah Toce is a nationally acclaimed journalist and editor who has interviewed and profiled many of the world's most influential players ranging from high-level politicians to A-list celebrities, health experts, and key gay rights advocates.

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Project Blog: The Seattle Lesbian

The Seattle Lesbian is run by journalist Sarah Toce. The daily publication provides a hitherto unseen source of multi-layer news for the LGBT community, covering everything from news to sports, entertainment and more via their website, Facebook and Twitter accounts.

The Seattle Lesbian on Both Sides of the Camera

Tuesday, June 26, 2012

The Seattle Lesbian online magazine has been in front of and behind the camera since we last wrote to all of you. It’s pretty incredible, really. Our readers are curious about the news writers making the news all over the map – and we’ve felt that it was our duty and responsibility to shift the weight into the media spotlight to get the name and brand of TSL out to a larger audience. After all, that is the way to grow in this business and – as women – it’s been incredible to see everyone rallying together for us.

When President Obama announced his support for marriage equality, we were called by King 5 (our local news channel) to comment. Both editors went to the Paramount Theatre in Seattle at 4:30am to get ready to go live on the air. Following that appearance, Charlene was on Fox’s Q13 to discuss the same issue. Additionally, she has been on KOMO 4, Elisa Jaffe’s radio show, KIRO FM, and other stations. With all of this news coverage, Charlene made sure to mention being Co-Editor of The Seattle Lesbian so we received a ton of traffic for the site and for our work – in addition to the really wonderful press received for her work, individually.

Charlene was invited to the Central Intelligence Agency. Yes, that’s right…the CIA! She spoke at the CIA. In Washington, D.C. Pretty spectacular, right? She was asked to speak during LGBT Pride Month and a portion of her film, "For My Wife…", was shown to the new recruits as well. She was given a tour of the space (that’s putting it mildly, right?) as well as time to ask questions and explore the museum at the facility.

The Seattle Lesbian editors were present at the World Affairs Council public discussion about global LGBT equality and civil rights. The event was held at the Center for Spiritual Living and drew a great crowd. It was titled, “Gay Rights as Human Rights” and we were both excited to attend. Charlene moderated the evening.

Sarah was contacted by a very well-known magazine for a special item we cannot discuss yet…but you’ll know in October! There’s a certain list with a certain age range that Sarah will possibly be included in…enough said. We would tell you, but we can’t say anything yet!

The mainstream media came knocking and we answered. The Seattle Times reached out to The Seattle Lesbian two weeks ago to inquire making us a new content partner for their online news and print issues. We are very excited to announce this news and also to say that we see our little baby…growing up! Mainstream media is taking notice…and we feel extremely humbled.

Moving on from there, this past weekend was Seattle Pride (June 23 – 24, 2012) and both editors of The Seattle Lesbian were asked to be parade announcers on the corner of 4th Avenue and Denny. The Seattle Pride organizers (Seattle Out and Proud) approached us last month because they were excited to potentially offer the crowd of 300,000-plus viewers a lesbian/women-run option. There were two other reviewing stands already in place, but there had never been a third one and, more importantly, there had never been a lesbian-operated one! We were definitely in for the ride and said a big, fat “YES!” to the organizers.

The day went off without a hitch (almost…we had a few issues with the script not being in order of parade contingent appearance, but we made it all work!) and were tired – but rejuvenated – by the amount of exposure we received for the online news magazine. We were beyond humbled by readers running up to say hello, catch a t-shirt (we had leftovers from last year and thought we would share the wealth with those who have supported us from the beginning) and felt very supported by our peers, colleagues, friends, and readers. We are already in discussions to secure the same spot again next year.

Our marketing campaign for The Seattle Lesbian has been encouraged by both community support and the generous grant money supplied to us by the McCormick Foundation New Media Women Entrepreneurs program. With the money we received in the first installment, we were able to revamp our entire online magazine platform which, in turn, brought in ad dollars and more consistent scheduling for events, marketing meetings, attention to the brand, and much more.

The days here at The Seattle Lesbian headquarters are long, fruitful and abundant. There is no shortage of news… in front of and behind the camera. We wouldn’t have it any other way.

Until we chat again…

Yours always,

Sarah Toce

   • Posted by Sarah Toce on 06/26 at 09:30 AM

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