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Erin PolgreenSarah Toce
Sarah Toce is a nationally acclaimed journalist and editor who has interviewed and profiled many of the world's most influential players ranging from high-level politicians to A-list celebrities, health experts, and key gay rights advocates.

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Project Blog: The Seattle Lesbian

The Seattle Lesbian is run by journalist Sarah Toce. The daily publication provides a hitherto unseen source of multi-layer news for the LGBT community, covering everything from news to sports, entertainment and more via their website, Facebook and Twitter accounts.

Ramping Up Capacity and Partnerships

Tuesday, May 08, 2012

The Seattle Lesbian has been incredibly energized these past few months. We have kept up the pace of looking for new ways to work with stakeholders and others who believe in the message of our online magazine and have recently started to look at creating an audio portion of our magazine with a local radio celebrity.

The interviews that we have been securing for not only written but spoken word have made us realize the importance of multimedia in our work as a top news source and magazine for the gay and lesbian community. During our meetings and work study group nights we have gained a better understanding of the importance of reaching out to others who can help us to present a better product with a long-term goal of ongoing success and growth.

We have been working with a PR firm in Seattle that has helped us hone our messaging of potential avenues and endeavors that will not only enhance our travel section, but also our restaurant and entertainment reviews.

Both editors will be present at the Seattle reading of Dustin Lance Black's 8: the Play. Co-Editor Charlene Strong will be participating in the talkback segment of the evening. Following that event, she will moderate an evening with the World Affairs Council in the discussion about global LGBT equality and civil rights.

On a technical front, we are consulting with a computer guru in Los Angeles who is helping us utilize our new format and platform. It is one of our top priorities to make sure that all avenues of discovery and internet presence are being utilized by The Seattle Lesbian.

In the coming months we hope to focus on a national magazine that, at this time, we are not at liberty to discuss. We have been doing market research for not only the logo but our mission statement and tagline. The responses we are receiving are overwhelming.

Until we chat again…

Yours always,

Sarah Toce

   • Posted by Sarah Toce on 05/08 at 08:21 AM

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