Harvard MBA student Stacey Borden and partner Meghan Muntean will lead a team of women in launching an “edgy, approachable, engaging” online health resource uniquely targeted to women, ages 18 to 27. It will have content and Q&As, updated daily, from medical, family and nutrition experts.
ChickRX, the health and wellness site for women, went live with its new beta website on June 14, 2012.
Users can create a member account and ask questions, get answers from top experts and peers, and browse informative content.
Questions or feedback are welcome at email@example.com.
Stacey Borden and Meghan Muntean, who earlier this year launched ChickRx, a witty health website for 20-something women, were honored with J-Lab’s New Media Women Entrepreneur of the Year Award.
In addition to their $10,000 start-up award, Borden and Muntean, both invested personal savings into ChickRx to get the project off the ground. They began laying the groundwork for the company while Borden was an MBA student at Harvard Business School and Muntean was an Assistant Vice President at a Wall Street investment bank. Now supported with $400,000 from an angel investor, the website provides well-researched health news to women in a humorous, relatable way.
San Francisco, CA—ChickRx.com, a witty health website for 20-something women, launched in beta today. Distinct in its humorous and relatable tone, the site serves as both a trusted source of expert information and a tongue-in-cheek form of daily entertainment. ChickRx plans to roll out interactive tools and community features after its launch.
Co-founders Stacey Borden and Meghan Muntean, both 26, felt a need for a health website specifically targeting their demographic and identified a void in the market. “The idea for ChickRx came from personal experience,” Borden, CEO, said. “We were frustrated that while there were comprehensive health sites for women of all ages, there was nothing that specifically catered to and understood us—20-something women off on our own, full of health-related concerns and curiosities.” Addressing this void, ChickRx delivers information with a “we get it because we’ve been there” tone, not a mother-knows-best attitude or boring textbook approach. ...
We’re thrilled to announce that we recently completed our seed round of financing. Getting this funding involved developing a detailed business plan and pitching the company to investors. In addition to describing our mission and product, it was important that the business plan include a detailed budget for the year, five years of revenue and expense projections and details about our founding team and the types of individuals we’ll need to hire. We ultimately received multiple offers from angel investors.
We’re very excited to launch our beta site soon. We’re currently doing final edits on our content and tweaking the UI. We are also pleased to announce that our business plan made the semi finals in the Harvard Business School business plan contest.
We’ve had the pleasure of working with talented and patient professionals, such as our graphic artist, developer and lawyer. In working with them, we’ve realized how much launching a startup is actually like caring for your health. When you go to the doctor, they know how to treat what’s wrong (hopefully!) and what to look out for. But unless they have all the time in the world to devote to you, there may be some issues to which they just don’t pay much attention. It’s up to you to take ownership over your health and be on top of everything you need to ask or tell your doctor.
Recently a lot of friends have been asking us about business plans. We just finished ours and thought we’d share some tips.
- Find a template – there are some good, industry-specific ones on bplan.com.
- Your team – why are you the right people to pull this off? also, it’s okay if you don’t have all the people you need – just be clear about the hires you still need to make. Think about the timelines of who you’ll need when and communicate this via your financial projections too
- Financial projections – find some comps so your assumptions will be as educated/justifiable as possible. As you’re putting them together figure out which line items really move the needle. Revisit your monetization strategy and really think hard about this
- Risks – don’t turn a blind eye to what your risks are (i.e. low barriers to entry?). Address them and discuss how you’ll deal with them
On Twitter of course! Here are the people we think entrepreneurs must follow:
Venture Hacks: http://twitter.com/venturehacks
NYC Venture Capitalist Fred Wilson: http://twitter.com/fredwilson
Entrepreneur and Investor Chris Dixon: http://twitter.com/cdixon
HBS Prof Noam Wasserman: http://twitter.com/noamwass
HBS Prof Tom Eisenmann: http://twitter.com/teisenmann
Stanford Prof Tina Seelig: http://twitter.com/TSeelig
As co-founders of a site about young women’s health, we have a lot to choose from. But our favorite dirty word is…. networking.
Sometimes the N word gets a bad rap, but networking isn’t just about schmoozing and BS. When you meet someone important, figure out a sincere question with which you can follow up. If you’re wracking your brain for too long, don’t waste that person’s time.
But just as important to networking is the seemingly non-important people. Some of our best milestones have materialized because of friends our age.
As a follow up to our last post on advisors, we wanted to speak about the most valuable advisors we’ve found thus far. It wasn’t the entrepreneur with the ridiculously over-valued exit, the corporate rockstar, or the seasoned investor. These types of people all have great advice, and advice that will become increasingly important as ChickRx turns into a revenue-generating business. But let’s be honest… we needed advisors whom we could ask the dumb questions. And for any first-time entrepreneur, there will be plenty.
We were lucky to have a few friends around our age who had successfully started their own companies or invested in startups through their jobs. For all our basic questions, they had been there and done that pretty recently. They provided not only informed opinions, but also time. The people with the fanciest positions aren’t going to sit on the phone for over an hour teaching you ...
As we’re getting ready to launch, one thing that’s been on our minds is our Board of Advisors. Through classes at HBS, events in NYC, and friends’ connections, we’ve been able to meet many highly accomplished individuals who would be great advisors to ChickRx. Many have been kind enough to offer advice over the phone, but at what point should we try to formalize the relationship? The entrepreneurs, angel investors, and corporate leaders with whom we’ve spoken are very busy individuals, and isn’t asking them for access to continuous advice a little presumptuous?
The standard advice we’ve gotten is to make someone a formal advisor after they show a real interest in you. So in other words, you shouldn’t even have to ask; they should be excited enough by what you’re doing to want to stay involved. And what about offering them equity? We’ve been advised to be careful about throwing ...
ChickRx, one of the winners of the New Media Women Entrepreneurs award, is gearing up to launch within the next two months. And they are quick to point out that winning the award has been instrumental in helping them prepare for a successful launch.
“Receiving this recognition enabled us to hire a fantastic web designer and developer,” said Stacey Borden, co-founder and CEO of ChickRx. “We are working with Spiegel Design Group, based in Los Angeles, and glassfoundry, based in San Francisco. Eight-five per cent of the site’s coding has been completed and we are almost done with our homepage design.”
We have some simple advice that we learned the hard way: as you’re building out your team, don’t underestimate personal references.
In taking ChickRx from idea to reality, we’ve had to find lots of professionals to help us execute. These include web programmers, Web designers, lawyers, accountants, insurance agents, etc. As we found
different professionals in each category, we took our time to speak with them, ask critical questions, see their portfolios and/or client lists, and carefully select the best people for the job.
Despite this care and attention, the partnerships were not always a good fit. Our original Web developer had a talented team with a great looking portfolio, but ultimately was slow and not able to capture the
hip, feminine aesthetic our brand needs. We wasted a lot of time and energy trying to make it work with the wrong person (sounds like something we’ve said before!). When ...
When we met four years ago, we were both 21-year-old interns at 85 Broads, a global professional women’s network. That summer was life-changing for both of us. The inspirational founder of 85 Broads and our mentor, Janet Hanson, taught us to think about things differently. While most of our peers were learning the ins and outs of PowerPoint and Excel, we were getting a taste of the bigger picture. Janet spoke about the importance of owning and creating, of having a platform, and of partnership. We’d like to talk about the last one.
The most successful people Janet knew all understood the power of partnership. We invest in ourselves by working hard to go to a good college, by extracting all we can out of our educations, and by rising to (rather than avoiding) professional challenges. But it shouldn’t stop there. When you invest in a partner and cultivate a powerful ...
The idea for ChickRx came to life over a year ago. After countless Gchat convos with friends, we realized that our peers were constantly turning to each other with health-related concerns (many of which are sensitive, embarrassing, even quirky). For example:
Is it bad to take Plan B more than once? I’ve heard mixed things, is Gardasil safe? Is my Diet Coke habit (4 per day) going to come back to haunt me (i.e., cancer)? The list goes on and on…