This website is an initiative of J-Lab.

Who's Blogging


Kim Box
After a long career in the high tech industry Box left the corporate world to pursue her passion for making a difference in the community through entrepreneurial ventures.

imageSusan Lyte King
Currently a global communications manager for a leading high-tech company, Susan Lyte King's experience marries her background in strategic communications, psychology, addiction and recovery, and journalism.

Click for full bios.

Project Blog: Parent Pathway

What began with five mothers in California supporting each other through their children’s drug addictions has turned into an organization devoted to the idea of arming parents with information on how to handle the treacherous waters of substance abuse. This site will allow users to pose questions to experts, find resources, schedule meet-ups and share stories.

Making the Connections

Monday, April 18, 2011

Our team of intrepid mothers continues to hammer away at the Meetings in a Box, an essential and unique cornerstone of the Parents Unite Against Addiction web resources.  Each of our moms offers special insights when we brainstorm about the various elements of a meeting.  For a meeting about “hope,” one mom may have the perfect book at her fingertips.  Another mom may know the perfect music that resonates of hope.  And collectively, we have been coming up with “conversation starters” to help an individual or a group of parents tackle the topic.  The Meetings in a Box are coming along nicely, and we are close to winding up this part of the project.

We have gotten feedback from many corners of the country that validates the need for the Parents Unite web site, which will provide unique content while aggregating some of the best resources available at other internet sites.  For example, we have just discovered several powerful downloadable booklets about addiction and intervention, which will make great additions to our web pages.  Connecting with other authoritative sources lets us offer some “quick wins” to parents in need.

We have also connected with some enterprises that offer affiliate marketing opportunities.  One of these, sells products that “bring to life the emotion of spirituality and recovery through words, creativity, and design.”  Another company,, will offer their small steel drug safes on our PUAA web pages.  Making these affiliate marketing opportunities a reality with our web designer is the next step.

   • Posted by Kim Box on 04/18 at 03:40 PM

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