This website is an initiative of J-Lab.

Who's Blogging


Kim Box
After a long career in the high tech industry Box left the corporate world to pursue her passion for making a difference in the community through entrepreneurial ventures.

imageSusan Lyte King
Currently a global communications manager for a leading high-tech company, Susan Lyte King's experience marries her background in strategic communications, psychology, addiction and recovery, and journalism.

Click for full bios.

Project Blog: Parent Pathway

What began with five mothers in California supporting each other through their children’s drug addictions has turned into an organization devoted to the idea of arming parents with information on how to handle the treacherous waters of substance abuse. This site will allow users to pose questions to experts, find resources, schedule meet-ups and share stories.

Full Steam Ahead

Tuesday, October 25, 2011

We’ve now got the wind behind our sails and would like to report on recent developments with  We have had a soft launch and are now attracting new subscribers to the Parents Seeking Serenity blog; our Ask the Expert feature has received some submissions; and we’ve received very good feedback from users who have found our site.

Keeping the content fresh is a requirement and a challenge.  We recently posted Part 1 of an interview with Joyce Mitchell, the producer of our Collision Course documentary. (You can watch Collision Course here), and we plan to conduct our next interview via videotape or audiotape.  Once we have developed a good following, we plan to offer webinars by experts, such as an expert in the abuse of over-the-counter drugs.

We will soon develop the marketing plan for our site.  Who can benefit from the information we provide?  Parents, certainly. What about rehabs?  Hospitals?  Associations of counselors and physicians? We will be brainstorming soon about the best ways to reach these audiences.

We need to fine-tune the monetization of our site.  We have listed some great books in our Resources page, and we need to finalize our affiliate marketing relationships. We also plan to post links to affiliate marketers who sell drug test kits and small drug safes (

We continue to work out the kinks on the technical side.  Our site is complex with a lot of back-end intelligence, and it is time-consuming to trouble-shoot some of the puzzling glitches we have encountered.  In spite of the little issues,  we are very happy with the progress we have made on

   • Posted by Susan Lyte King on 10/25 at 09:22 AM

Next entry: Parents of Kids on Drugs can “Ask an Expert”  or use “Meeting in a Box” Resources

Previous entry: Ready, Set, Launch!  The new Parent Pathway site is up and running!