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Elaine Helm Norton

ELAINE HELM NORTON Elaine Helm Norton is the new media editor for The Herald newspaper in Everett, Wash., where she oversees news and multimedia content for She started her career in journalism as military affairs reporter at the Kitsap Sun in Bremerton, Wash.

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Visit NWNavyNews

Project Blog: Northwest Navy News

This participatory site will serve the 140,000 active-duty Navy and Coast Guard members, reservists, base employees and retirees in the Puget Sound area with database-driven, interactive guides to housing, schools, military discounts, and a social network for military spouses and children coping with deployment and family relocation. Project leader Elaine Helm Norton, new media editor at The Daily Herald in Everett, Wash., and a former military beat reporter, envisions a “medium for military families in the region to connect with one another and also for journalists like me to connect with them. … Nobody in journalism or the military has done much online to engage” military families. Follow her progress here. Visit their website.

Help choose a logo for Northwest Navy News

Thursday, October 02, 2008

I decided to try something a little different as I started to think about establishing a visual identity for my project. So I turned to crowdSPRING, an interactive marketplace for designers and buyers.

It works like this: A company or individual looking for a logo, Web site, stationary or other design concept submits the request, along with a price they’re willing to pay, a deadline and specifications about their needs. Designers—the site calls them creatives—submit their ideas. Then it gets interesting. Buyers and anyone else visiting the site can rate the entries. Buyers can also leave feedback and suggest changes. Creatives read and respond to the feedback, then update their designs. After the deadline passes, the buyer picks a winner and that winner gets paid.

I was intrigued by the idea of a social design process after a Twitter friend, marketing professional Kim Dushinski, posted a few tweets about her experience with crowdSPRING. You can see the logo she chose at and read her blog post about the experience.

With just a few days left before the self-imposed deadline on my logo project, I’d love to hear what you think about some of the entries. Go to my project page on crowdSPRING to rate the offerings or feel free to post your thoughts as comments here.

   • Posted by Elaine Helm Norton on 10/02 at 02:22 PM