This website is an initiative of J-Lab.

Who's Blogging

Michelle Ferrier

MICHELLE FERRIER Dr. Michelle Ferrier is an associate professor in the iMedia graduate program at Elon University in North Carolina. She is interested in the intersection of community advocacy, education and journalism.

Visit Locally Grown

Project Blog: Locally Grown News

This project sets out to create a complete infrastructure, to be franchised, for those who want to launch hyperlocal news sites. Services will include a Web platform, software development, market analysis, some content, and legal and marketing assistance. Such an infrastructure, says former editor Michelle Ferrier, will permit citizen journalists and community members to "focus on what they are most passionate about - building their community conversation through good local information and networking."

What is LocallyGrown News?

Monday, April 19, 2010 is an online community and mobile application designed to foster conversations around the locavore movement. A locavore is someone who eats locally grown produce within 50 miles of their geographic location. uses the eating locally movement to generate conversation around sustainable, healthy lifestyles.

The online community features eco-friendly, geo-specific topics about locally grown produce and other products. Robust user profiles allow people to connect with those with similar interests and passions. The mobile application creates a virtual exchange, connecting producers to co-producers (consumers) in a just-in-time manner. Consumers can find out what is being sold by vendors and markets in their area.

We are also interested in restaurants that feature locally grown foods as well as entities that might use surplus produce for charitable purposes such as food kitchens and churches.

Beta tests will be run in both Winston-Salem and Greensboro, NC. We’re currently looking at expansion sites in Daytona Beach, Florida and in Burlington, NC.

Dr. Michelle Ferrier is the initiator behind She is working with InnerEye Studios in Winston-Salem and Creative Circle Advertising Solutions in East Providence, RI on development of the news and market platforms.

   • Posted by Michelle Ferrier on 04/19 at 11:10 AM

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