This website is an initiative of J-Lab.

Who's Blogging


Retha Hill is the Director of the New Media Innovation Lab and a Professor of Practice at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Hill joined the Cronkite faculty in the summer of 2007 after nearly eight years at BET.

Click for full bio.

Project Blog: Mobile Black History Project

Imagine pointing your mobile phone at a Washington, D.C., landmark and reading about its relevance in African-American history. Layering data over real life is at the center of the emerging field of augmented reality, and this mobile phone application will bring black history to the forefront, starting with historic sites in Washington, D.C. Retha Hill, a recent Knight News Challenge winner and director of the New Media Innovation Lab at Arizona State University, will run the project.

Layar Version Up and Running in Eight Cities

Tuesday, February 22, 2011

The Black History Augmented Reality app has been well received by people who have used it. Currently, it is available through the Layar browser, an augmented reality application for most smartphones.  Layar works on the iPhone, and a version of the Black History Augmented Reality app specifically for iPhone is under development.

To find and use it, download the Layar browser and search for “black history”. If you live in or visit Washington, D.C., Baltimore, Richmond, Charleston, Philadelphia, Boston, New Orleans or Phoenix, you can see points of interest pop up around your city.

I partnered with my fellow New Media Women Entrepreneurs at NolaVie to develop the locations for New Orleans.  You can read more about it here.


   • Posted by Retha Hill on 02/22 at 04:39 PM