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Who's Blogging


Retha Hill is the Director of the New Media Innovation Lab and a Professor of Practice at Arizona State University’s Walter Cronkite School of Journalism and Mass Communication. Hill joined the Cronkite faculty in the summer of 2007 after nearly eight years at BET.

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Project Blog: Mobile Black History Project

Imagine pointing your mobile phone at a Washington, D.C., landmark and reading about its relevance in African-American history. Layering data over real life is at the center of the emerging field of augmented reality, and this mobile phone application will bring black history to the forefront, starting with historic sites in Washington, D.C. Retha Hill, a recent Knight News Challenge winner and director of the New Media Innovation Lab at Arizona State University, will run the project.

Black History App Up and Running Again!

Tuesday, September 27, 2011

After a long summer of redoing the Black History Augmented Reality app, it is up and running on Layar once again. I am very appreciative of BuildAR, an Australian company that worked with me to get all of my cities coded correctly for the Layar platform.

Currently we are in the following cities:

  • Baltimore
  • Boston
  • Charleston
  • Chicago
  • Cleveland
  • Columbus, OH
  • New Orleans
  • Philadelphia
  • Phoenix
  • Richmond, VA
  • Washington, DC
  • Halifax, Nova Scotia, Canada


There isn’t nearly enough content in all of those places so I am working on a mechanism where people can send me content. I will need a short description of about 50 characters and a longer description of a couple of sentences, the address or intersection of a location and a photo and maybe a link to a video (from YouTube or Vimeo) about the subject.

I will be demonstrating the app at the Online News Association Conference in Boston Sept. 24, 2011, then will spend the rest of the Fall figuring out the best way to allow for user generated content and expanding to more cities. Several local news outfits have expressed interest in partnering with me, so looking forward to that.


   • Posted by Retha Hill on 09/27 at 10:12 AM

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