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Who's Blogging


Kelby Carr is the founder and host of Type-A Mom Conference. She is a writer, a pioneer of the social mom blog, SEO and social media consultant, and former investigative newspaper reporter turned new media mom.

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Project Blog: Investigative Mommy Blogger

Building on a successful report on the safety of shopping carts, a team lead by social media expert Kelby Carr will focus on other investigations using a network of mom bloggers. This cadre of Internet users is among the most connected and active, sharing stories and information virally. Led by two part-time workers, the network will help crowdsource stories. Carr, who also runs the Type-A Mom forum and conference, has been named one of the most influential women in social media.

Finding the Perfect Team

Wednesday, September 01, 2010

In the first weeks of the Investigative Mommy Blogger project, I have been most focused on finding a perfect team. I am looking for investigative bloggers who strike a balance of both a full range of traditional investigative reporting experience and time spent immersed in mom blogging.

imageI have hired one investigative blogger who is a perfect blend of both worlds.  Jen Reeves started as a local newscast producer in 1995. She produced at KBAK-TV (Bakersfield, CA), KSBW-TV (Salinas, CA) and WOOD-TV (Grand Rapids, MI) before worked as the Executive Producer at KOMU-TV in Columbia, MO. KOMU-TV is owned by the University of Missouri and Reeves is also an associate professor at the Missouri School of Journalism. Five years ago, Reeves transitioned from traditional newscast management to creating a position where she oversees the newsroom’s online content and social media.

As new media director, Reeves tries to push the envelope connecting with her audience while teaching students how to report on multiple platforms. Reeves was part of the innaugural class of Reynolds Journalism Institute fellows (2008-09) where she tried to merge multiple newsroom coverage of the 2008 presidential election. Reeves earned her Bachelor’s of Journalism from the Missouri School of Journalism and a Master’s in Management from Aquinas College in Grand Rapids, MI. Along with teaching students at Mizzou, she trains journalists and other communicators across the country and abroad.

Reeves blogs about her four-year-old daughter who was born with a limb difference and the many experiences that come with a physical difference at Born Just Right. She also has an eight-year-old son, a husband and two dogs. Reeves is in her second year of running but is in the middle of a hiatus after discovering she was running on an old torn ACL. Her surgery should get her back running by 2011.

I have been pretty amazed at some of the applications coming in, and may forego some of the money I had budgeted to pay myself to add an additional position. It isn’t easy to make that decision, but in the early stages of the site I think a bigger, stronger group of investigative bloggers is worth the sacrifice. I am still in the process of interviewing applicants.

I have also been working on some little details, such as opening a second business account to make it simpler to isolate the finances for this project alone, and shopping around for a good news styled theme to redesign Investigative Mommy Blogger.

   • Posted by kelbycarr on 09/01 at 09:39 AM