New Merger: Full Court will be the New Name

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Wednesday, January 04, 2012

We are cruising along trying to do a mountain of work.  And we've reached an agreement to merge two women's basketball sites, Inside Women's Basketball and Full Court, and are now building a new site for combined content.

Steve Yelvington, who consulted with us in August, has been hired to build out a new content management system for the new site using the Drupal platform.  Having worked on website builds for several major newspapers, we felt his expertise would help get us past many of the hurdles and mistakes that plague many new sites. Steve is able to look at the big picture and help us prepare for future growth. He is also helping us maximize the tools of the internet which will be an asset when we launch.  

So far, the biggest challenge has been trying to merge three basketball websites.  After three months of trying to hammer out a three-way, equal-partner deal, Cheryl Coward of Hoopfeed decided not to move forward.  We were uncertain about her ability to match the award funds, so better to happen now than later. It was a small setback, but ultimately, it has left the door open for us to partner with other people.

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