This website is an initiative of J-Lab.

Who's Blogging

 
Amy Pennington

AMY PENNINGTON is a food writer, garden enthusiast and producer for a food-related radio show out of Seattle's KIRO.

Jen Lamson

JEN LAMSON has led numerous grassroots nationwide citizen action campaigns to promote buying from local food producers.

Kristin Hyde

KRISTIN HYDE created and implemented media strategies around the development of the first national organic standard.

Click for full bios.

Project Blog: The Good Food Fight

This project will connect consumers interested in food with larger public policy issues that affect food choices, security, safety, health and sustainability. Partners Kristin Hyde, Jen Lamson and Amy Pennington will use their deep experience in policy, marketing, journalism and digital campaigns "to leverage the growing concern and interest in food with a call to arms."

What Happened to Good Food Fight?

Tuesday, March 08, 2011

The truth is we had a tough time with this project.

My partner and I decided to dissolve our company, Good Food Strategies, in December and continue working on food issues more independently. It was kind of a bittersweet development considering the huge success our business was having and the huge growth in interest in this space among funders, NGO’s and businesses.  It’s exactly the right time for a project like Good Food Fight, actually.  I’ve learned a lot about the importance of finding the right team for projects like this.

We did use the site as a home for resources for food bloggers last fall coming out of the BlogHer Food conference in San Francisco. 

Right now, I am awaiting transfer of the domain to a new host. As soon as its transferred I will make sure it is live again at least in its current form as a resource of information for people wanting to write about food policy.  My bigger vision for Good Food Fight is still there, and continues to evolve for all the potential forms it could take given some additional support and I am currently in discussions with others about contributing to just such a hub, a “Facebook of the Food Movement” so to speak.

Whether or not that project uses our GFF domain name remains to be seen. If not, GFF could have new life as a new project with different funding and partners. 

This project suffered from not getting the attention, team work, and support it deserved and it’s my most disappointing outcome in my work these past seven years at Good Food Strategies.  I was so proud of the funding we got from you guys, and hopefully a resurrection and new life for Good Food Fight might someday make the J-Lab NMWE program proud too.

   • Posted by Kristin Hyde on 03/08 at 01:25 PM