This website is an initiative of J-Lab.

Who's Blogging

Erin PolgreenPeggy Northrop
Peggy Northrop is a media consultant and former editor-in-chief of Reader's Digest and

Erin PolgreenLaura Fraser
Laura Fraser is a best-selling author whose publications include An Italian Affair, Losing It and All Over the Map. She is based in San Francisco.

Rachel Greenfield
is President and Founder of RGA LLC and a member of the SheBooks team, has spent 15 years consulting with media and other companies.

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Recent Updates

Project Blog: First Person Female

An e-publishing, profit-sharing platform to be developed for quality, long-form journalism, memoir and fiction by women writers. Founders are Peggy Northrop, former Reader's Digest editor-in-chief, and best-selling author Laura Fraser.

New Name, Complicated Technology Choices

Thursday, July 18, 2013

Deciding our original "First Person Female" name was too wordy, we've come up with something shorter:  "Shebooks," as in short e-books for women. Our taglline: Every woman has a story.

We also brought in a third partner, Rachel Greenfield, who has deep publishing experience with Martha Stewart Living Omnimedia and Ziff-Davis.  We have created an LLC and are now working through our web and tech options.

We are finding the world of technology platforms for e-readers to be complex and confusing. The easy plug-and play solutions are created by companies that would gladly eat up a huge percentage of our sales.  We are committed not only to publishing women writers, but paying them good money for their hard work.

Initially, we have to be lean. We've been interviewing tech teams and exploring off-the-shelf solutions.  We plan to format our e-books for Kindle and Nook as well as for our own proprietary e-reader.  We plan to build mobile and tablet apps and equip our website for e-commerce options – both single sales and subscriptions.

Still, various technology partners have various approaches. Some want to license their technology, another wants to take a revenue share on all sales, some will take equity in a new company.  With all the options, we are now working on how much to bite off at once: Do we build for launch or for the volume we could have in two years?

Meanwhile, we have hired a designer for our logo and website and signed up dozens of women eager to write short memoirs, fiction or long-form journalism. We are also finalizing promotional plans with women's magazines and websites to make the biggest possible splash at launch.

   • Posted by Laura Fraser on 07/18 at 10:55 AM

Next entry: Shebooks Launches Soon with 30 Titles