This website is an initiative of J-Lab.

Who's Blogging

Erin PolgreenPeggy Northrop
Peggy Northrop is a media consultant and former editor-in-chief of Reader's Digest and

Erin PolgreenLaura Fraser
Laura Fraser is a best-selling author whose publications include An Italian Affair, Losing It and All Over the Map. She is based in San Francisco.

Rachel Greenfield
is President and Founder of RGA LLC and a member of the SheBooks team, has spent 15 years consulting with media and other companies.

Click for full bio.
Visit Shebooks.

Recent Updates

Project Blog: First Person Female

An e-publishing, profit-sharing platform to be developed for quality, long-form journalism, memoir and fiction by women writers. Founders are Peggy Northrop, former Reader's Digest editor-in-chief, and best-selling author Laura Fraser.

E-Products for Start-Ups

Wednesday, February 12, 2014

J-Lab, American University's SOC and MAME programs, The National Press Club sponsored the New Media Women Entrepreneurs: Making New Ideas Happen summit. The summit featured 11 talks on how to make a start-up work. Watch the other talks on Vimeo.

Laura Fraser and Rachel Greenfield talk about Shebooks and what it taught her about getting an e-product on the market.

Making Your Start Up Work: E-Products - Laura Fraser from J-Lab on Vimeo.



   • Posted by Justin Warren on 02/12 at 02:38 PM

Writing Contests and Weekly Releases Propel Shebooks Launch

Thursday, February 06, 2014

By Laura Fraser
Co-founder and Editorial Director

Shebooks, the new publishing platform for short e-books by women, for women, launched Jan. 2 and now has 12 e-books and some top rankings in Amazon's hot releases.

Shebooks is planning to bring out a new release each week (initially available on Kindle and Nook). In April, we plan to roll out our own e-reader and subscription service for readers.

In only one month of publishing with a mini-site, we have made a splash including a mention on NPR’s "All Things Considered" series “The New and The Next,” where founder Carlos Watson described Shebooks as “tantalizing reads.”

We've also managed to land at #1 and #2 in Amazon's hot releases in the essay category, with Elizabeth Geoghegan's The Marco Chronicles and Carol Merchasin's How It Goes in Mexico.


   • Posted by Laura Fraser on 02/06 at 03:46 PM