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Erin PolgreenPeggy Northrop
Peggy Northrop is a media consultant and former editor-in-chief of Reader's Digest and WorkReimagined.org.

Erin PolgreenLaura Fraser
Laura Fraser is a best-selling author whose publications include An Italian Affair, Losing It and All Over the Map. She is based in San Francisco.

Rachel Greenfield
is President and Founder of RGA LLC and a member of the SheBooks team, has spent 15 years consulting with media and other companies.

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An e-publishing, profit-sharing platform to be developed for quality, long-form journalism, memoir and fiction by women writers. Founders are Peggy Northrop, former Reader's Digest editor-in-chief, and best-selling author Laura Fraser.

Shebooks, New Women’s E-Book Publisher, Launches
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Thursday, January 02, 2014

Shebooks, New Women's E-Book Publisher, Launches

The following is from an official press release from Shebooks:

NEW YORK, Jan. 2, 2014 /PRNewswire/ -- Shebooks (shebooks.net) entered the booming e-singles market today with a collection of nine titles aimed at the largest reader segment - women. Shebooks also announced plans for a unique subscription offering for accessing the publisher's growing collection of titles. The nine titles released on the Shebooks preview site today (view on shebooks.net) include six memoirs and three works of fiction by well-established authors and essayists, including Hope Edelman, Marion Winik, Faith Adiele, Jessica Anya Blau andSuzanne Paola.

former Editor-in-Chief of More,current Editor-in-Chief of Sunset) and publishing veteran Rachel Greenfield (former Executive Vice President, Martha Stewart Living Omnimedia). Shebooks was awarded a seed grant by the New Media Women's Entrepreneurial Fund administered by the American University's J-Lab in 2013. The company is currently in the midst of raising its first round of seed funding.

Rachel Greenfield, the company's Chief Operating Officer, says, "Women make up 71 percent of all e-book buyers -- a $1.7Bmarket. And women make up over two-thirds of all magazine subscribers. But there are actually very few outlets for quality writing by women at this length, even though the format is ideally suited to women's busy lives. We think this idea, enabled by the advent of tablets, is ripe to explode and grow, and we have been getting an excellent reception as we take it to market."

At Shebooks, readers will find original and rarely seen memoir, fiction and journalism by and for women. Currently available for Kindle and Nook devices, the growing library of e-books -- up to 15 a month, each between a long magazine article and a book in length -- will be available on all devices and by subscription from the Shebooks.net site beginning in March.

"Women writers are looking for new outlets for their most personal work, and women readers crave great reads that fit into their busy lives," said Laura Fraser, editorial director and a co-founder of Shebooks. "We are thrilled by the variety and quality of our first titles."

Shebooks was co-founded in 2013 by Laura Fraser, a journalist, writing teacher and best-selling author (An Italian Affair)veteran magazine editor Peggy Northrop (former Global Editor-in-Chief of Reader's Digest, former Editor-in-Chief of More,current Editor-in-Chief of Sunset) and publishing veteran Rachel Greenfield (former Executive Vice President, Martha Stewart Living Omnimedia). Shebooks was awarded a seed grant by the New Media Women's Entrepreneurial Fund administered by the American University's J-Lab in 2013. The company is currently in the midst of raising its first round of seed funding.

Rachel Greenfield, the company's Chief Operating Officer, says, "Women make up 71 percent of all e-book buyers -- a $1.7Bmarket. And women make up over two-thirds of all magazine subscribers. But there are actually very few outlets for quality writing by women at this length, even though the format is ideally suited to women's busy lives. We think this idea, enabled by the advent of tablets, is ripe to explode and grow, and we have been getting an excellent reception as we take it to market."

The nine books live on Shebooks.net today are:

Boys Like That: Two Cautionary Tales of Love
A memoir by best-selling author Hope Edelman (Motherless Daughters Motherless Mothers) of finding solace in unexpected places when her mother is stricken with cancer.

 

Read more...

   • Posted by Chris Holt on 01/02 at 03:09 PM