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Stacey Borden

STACEY BORDEN
After working for financial giant Lehman Brothers, Stacey Borden left the finance world to help women across industries, generations and geographies. In addition to working on ChickRx, Borden is also working on her MBA at Harvard Business School.

Meghan Muntean

MEGHAN MUNTEAN
Currently a portfolio consultant on Wall Street, Muntean graduated magna cum laude from Princeton University in 2006, where she served as Editor-in-Chief of Business Today, the largest college magazine in circulation.

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Project Blog: ChickRx

Harvard MBA student Stacey Borden and partner Meghan Muntean will lead a team of women in launching an “edgy, approachable, engaging” online health resource uniquely targeted to women, ages 18 to 27. It will have content and Q&As;, updated daily, from medical, family and nutrition experts.

ChickRx Launches
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Tuesday, August 17, 2010

San Francisco, CA—ChickRx.com, a witty health website for 20-something women, launched in beta today. Distinct in its humorous and relatable tone, the site serves as both a trusted source of expert information and a tongue-in-cheek form of daily entertainment. ChickRx plans to roll out interactive tools and community features after its launch.

Co-founders Stacey Borden and Meghan Muntean, both 26, felt a need for a health website specifically targeting their demographic and identified a void in the market. “The idea for ChickRx came from personal experience,” Borden, CEO, said. “We were frustrated that while there were comprehensive health sites for women of all ages, there was nothing that specifically catered to and understood us—20-something women off on our own, full of health-related concerns and curiosities.” Addressing this void, ChickRx delivers information with a “we get it because we’ve been there” tone, not a mother-knows-best attitude or boring textbook approach. For example, internist Dr. Andrea Ruman describes the telltale symptoms and treatments for irritable bowel syndrome in an “Ask Rxperts” Q&A piece titled “IBS: It Beats Syphilis.”

ChickRx is a DailyCandy-meets-WebMD type of resource addressing health issues that are increasingly discussed among young adult women. The site features expert Q&A, up-to-date news, product picks and celebrity tidbits across the following categories: sex & gynecology, fitness & nutrition, emotional health & relationships, dermatology, and general health.

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   • Posted by ChickRx on 08/17 at 07:52 AM