This website is an initiative of J-Lab.

Who's Blogging

Jordan Young and Selena Fragassi
Jordan Young works at the Knight Lab at Northwestern University. Selena Fragassi is Chicago Magazine's pop/rock critic.

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Project Blog: Boxx Magazine

A newly launched site to cover women artists who are shaping the music industry. Launching Boxx are Jordan Young of the Knight Lab at Northwestern University and Selena Fragassi, Chicago Magazine's pop/rock critic.

Re-Boxxing a Formula for Success

Wednesday, April 09, 2014

Re-Boxxing a Formula for Success

March 2014

By Selena Fragassi
Boxx Magazine Co-Founder

Things are looking up for Boxx Magazine after it started 2014 overcoming key organizational and fundraising challenges. Founding partner Jordan Young decided to leave the organization to steer her career in other directions. I opted to move forward but I knew I couldn't continue with just myself alone. While I have strong contacts in the music industry, networks with writers and photographers and a strong creative vision for the magazine, I needed help with business matters and growing the brand through strategic partnerships and marketing that could eventually make us profitable.

To accomplish these tasks, I brought on three new key figures, all of whom were already Boxx contributors. Carly Fisher came on board to be in charge of business and partnership development. She organized our crowdfunding campaign and premiere party, is coordinating several partnerships, trained our team in new social media strategies, and is monitoring metrics for our site. She also started implementing Pay-Per-Click marketing and has provided new ideas for content.


   • Posted by Selena Fragassi on 04/09 at 01:23 PM