This website is an initiative of J-Lab.

Who's Blogging

Jordan Young and Selena Fragassi
Jordan Young works at the Knight Lab at Northwestern University. Selena Fragassi is Chicago Magazine's pop/rock critic.

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Project Blog: Boxx Magazine

A newly launched site to cover women artists who are shaping the music industry. Launching Boxx are Jordan Young of the Knight Lab at Northwestern University and Selena Fragassi, Chicago Magazine's pop/rock critic.

Exclusive Content, Promotion Build Boxx’s Traffic

Tuesday, July 16, 2013

Exclusive interviews and recaps of our content in other media outlets helped Boxx generate some record traffic numbers in the past month.

In addition, Twitter recently granted the company the shorter handle of @boxx, which will help people to remember us. Moreover, Boxx has been accepted into the Northwestern Law Clinic. The clinic and others experienced in entrepreneurship and branding will help us with the creation of a new logo, trademarking and branding.

In June, Boxx had nearly 4,000 unique visitors, almost double the number from May. The boost in traffic is related to interviews, quotes or recaps in such other media outlets, such as WBEZ, a Blurt Magazine story, and links to our video interviews on Also juicing traffic are such exclusive interviews, as the June 26 post on Teri Gender Bender, which helped create the highest spike for the month at 1,400 unique visitors that day. Our video interview with Lzzy Hale from Halestorm drew in about 1,000 unique visits on June 3.


   • Posted by Selena Fragassi on 07/16 at 11:13 AM