The McCormick Foundation New Media Women Entrepreneurs project seeks to spotlight the creative assets of women and help address issues of opportunity and innovation, recruitment and retention for women in journalism. In addition to providing seed funding for new women-led news ideas, it will:

It is an initiative of J-Lab: The Institute for Interactive Journalism. J-Lab helps news organizations and citizens use new media technologies to create fresh ways for people to participate in public life. It also administers the Knight-Batten Awards for Innovations in Journalism, the Knight Citizen News Network and the New Voices community media grant program. Its projects are supported with grants from the John S. and James L. Knight Foundation, the Ethics and Excellence in Journalism Foundation, the Ford Foundation and the McCormick Foundation.

The McCormick Foundation supports free, vigorous and diverse news media that provide citizens the vital information they need to make reasoned decisions in a democracy. The Journalism Program is committed to non-profits that support leadership in news organizations, develop future journalists and strengthen the quality of journalism.