By Laura Fraser
Co-founder and Editorial Director

Shebooks, the new publishing platform for short e-books by women, for women, launched Jan. 2 and now has 12 e-books and some top rankings in Amazon’s hot releases.

Shebooks is planning to bring out a new release each week (initially available on Kindle and Nook). In April, we plan to roll out our own e-reader and subscription service for readers.

In only one month of publishing with a mini-site, we have made a splash including a mention on NPR’s “All Things Considered” series “The New and The Next,” where founder Carlos Watson described Shebooks as “tantalizing reads.”

We’ve also managed to land at #1 and #2 in Amazon’s hot releases in the essay category, with Elizabeth Geoghegan’s The Marco Chronicles and Carol Merchasin’s How It Goes in Mexico.

So far, we’ve attracted a lot of best-selling authors and literary darlings to our shelf: Caroline Leavitt, Hope Edelman, Marion Winik, Suzanne Braun Levine, Jennifer Finney Boylan, Lucy Bledsoe, and Ariel Gore.

We’re publishing great unknown writers via contests with major magazines – including Good Housekeeping and Latina, with their full publicity machines – which also drives readers to our site.

We got over 500 entries to our Good Housekeeping memoir-about-your-mom contest; the winner, to be announced Feb. 15, will win $2,000 and publication in the magazine and Shebooks.  The Latina “I Am Latina” contest closes April 15, with a $1,000 cash prize and publication opportunities.

Already, “Shebook” has become a noun, meaning a short, great read for women.