J-Lab, American University’s SOC and MAME programs, The National Press Club sponsored the New Media Women Entrepreneurs: Making New Ideas Happen summit. The summit featured 11 talks on how to make a start-up work. Watch the other talks on Vimeo. Michele Kayal, co-founder of American Food Roots, reveals the best way to partner strategically and build a new media project.

Making Your Start Up Work: Strategic Partnering – Michele Kayal from J-Lab on Vimeo.