J-Lab, American University’s SOC and MAME programs, The National Press Club sponsored the New Media Women Entrepreneurs: Making New Ideas Happen summit. The summit featured 11 talks on how to make a start-up work. Watch the other talks on Vimeo.

Laura Fraser and Rachel Greenfield talk about Shebooks and what it taught her about getting an e-product on the market.

Making Your Start Up Work: E-Products – Laura Fraser from J-Lab on Vimeo.

Making Your Start Up Work: E-Products – Rachel Greenfield from J-Lab on Vimeo.