And the newspaper in late 2011 has now agreed to reverse publish some of the stories appearing on NolaVie in its printed editions.
The arts groups provide money and content in exchange for increased visibility. For example, employees at Nola Art House Music contribute pieces about jazz to NolaVie. The two partnered to host a holiday jazz concert in December 2011 and teamed up to host another jazz performance in January 2012.
Other creative events NolaVie has dubbed “pop ups.”
For example, its Visual Arts popup in October 2011 featured photography and painting exhibits and one local’s installation piece. The event was held in conjunction with monthly art openings in the budding St. Claude arts neighborhood.
More than 200 people attended NolaVie’s “multimedia interdisciplinary pop-up” event. Held on a local float-making warehouse, the pop-up highlighted fashions by an up-and-coming designer, a NolaVie writer’s “poetry-to-go” and music by a popular DJ. NolaVie hosted the event on Nov. 11, 2011 and made the most of the unique calendar day, charging $11 and wrapping up at 11 p.m.
NolaVie’s creative writing competition held in March 2011 drew more than 150 entries, many from well-known authors and poets in the community.
NolaVie, a New Media Women Entrepreneur awardee in 2010, has published more than 700 stories by some 100 writers and photographers since it launched in February 2011. The interactive site focused on New Orleans’ quirky culture is able to maintain a prolific presence because it publishes at least two pieces a day by both professional and occasional writers, many of whom work pro bono.
NolaVie is covering topics including arts, literature, cultural institutions, events, music, food and other lifestyle issues. In doing these original pieces, they’ve created a cultural clearinghouse of sorts, highlighting organizations, visual and performing artists, writers, photographers and bloggers.